When you think about digital marketing, creative communications, or graphic design, learning the basics first is crucial. Consider how and where you will apply your talents and knowledge, and how it can help your clients and the people you work with. In episode 108, Genny spoke with Ziv Traitelovich, a digital marketing expert, graphic design veteran, and creative communications leader. A Digital Marketing Manager at St. John Ambulance MB, NT & NU, Ziv is also a graduate of the Graphic Design program at Red River College and the Public Relations, Marketing, and Strategic Communications program at The University of Winnipeg PACE. He has been teaching Graphic Design at PACE for the past three years. Ziv spoke about his work at St John Ambulance (SJA); how he was able to use his skills not only in digital marketing and graphic design but also in SEO optimization, creative communications, and social media management to successfully increase the digital presence, and ranking of SJA in Winnipeg, Manitoba and across Canada. Ziv also spoke about two part-time projects he is developing under the ZT brand. The first one is ZT Creative Solutions, a digital contract-based marketing consultation agency primarily focused on working with the construction, manufacturing, and trades industries. In addition, Ziv is also developing a CRM/SMMA system that will help those sectors to capture more leads, generate more sales, and streamline their business. The second project is the ZT Academy, an online school offering Business Copywriting, Graphic Design, Content Marketing, Web Development, and Video Production courses to former students, new businesses, and anyone else who might be interested in learning these skills. Website: https://www.zivtraitelovich.com/ LinkedIn: https://www.linkedin.com/in/zivtraitelovich/   Follow Genny on Instagram at @coffeewithgennyb If you like this episode, buy Genny a coffee at https://www.buymeacoffee.com/coffeewithgenny See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.