Welcome to another enlightening episode of Coffee with Cush! In this episode, Aziz Musa delves into the often underappreciated power of consistency in digital marketing. Addressing a common question from clients about what sets Cush Digital apart, Aziz emphasizes the agency’s relentless focus on persistent effort and the willingness to persist until achieving success. The episode explores why simply switching tactics after a brief trial is not the key to digital success. Instead, Aziz advocates for making micro-adjustments and engaging with the process deeply, sharing insights and experiences from his personal journey and professional leadership at Cush Digital. He stresses the importance of not giving up, but rather learning from each step of the journey. Listeners will gain valuable insights into the art of predicting success, the critical nature of engaging with data, and the importance of micro-adjustments in campaigns. Aziz also touches upon the psychological aspects of marketing, discussing how to stay motivated in the face of slow progress and the importance of trusting your research and methods. This episode is a must-listen for anyone looking to understand the true essence of consistency in marketing and its role in driving growth and success. Dive deep into the world of digital marketing and discover how consistency can indeed beat viral tactics every time. Listen to the full episode on Apple Podcast, Google Podcast, Spotify, or visit our website at Cush Digital. Don't forget to subscribe to Coffee with Cush for more insights and tips from the world of digital marketing!