In this riveting episode of 'Coffee with Cush,' hosts Aziz and Wahj delve into the complex world of branding and marketing. They explore the challenges startups face in establishing a brand identity and discuss the importance of aligning your brand with your business goals. The episode also examines iconic brands like Barbie and Birdseye, shedding light on how even well-established brands must continually adapt and defend their image. From the intricacies of brand positioning to the pitfalls of early branding, this episode offers invaluable insights for anyone looking to understand the dynamic interplay between branding and marketing. Don't miss out on this deep dive into the highs and lows of branding!