In the 28th episode of the Coffee with Cush podcast, hosts Aziz and Wahj discuss the critical subject of Islamic Marketing and give a preview of an upcoming white paper on the topic. They emphasize the importance of understanding and respecting cultural norms and religious values when marketing in Muslim-majority countries. The conversation also addresses the significant differences between Islamic Marketing and Halal Marketing, with the former extending beyond product compliance with Islamic law to include the ethics, values, and principles of Islam in the overall marketing strategy. The hosts argue that understanding religion's role in marketing is essential, not only for Muslims in the marketing field, but also for non-Muslims aiming to tap into Muslim-majority markets. The forthcoming white paper, which will delve into these topics in more detail, is aimed at sparking further discussion and evolving the conversation around Islamic Marketing.