On this episode of Coffee with Curtis, Robert is joined by Yael Morris, founder of Decode Insights, to unpack the hidden power of customer insights in sales and marketing. They dive into what really drives customer behavior, why most feedback methods fall short, and how asking better questions leads to better results. From the psychology of sales conversations to the role of AI in decoding patterns, this episode is packed with real talk, real stories, and real takeaways. Whether you’re B2B or B2C, Yael’s insights will challenge your assumptions and help you build deeper, trust-driven customer relationships.