Robert is joined on this episode of Coffee with Curtis by Len Wise. Len is a global brand strategist who has worked for some of the biggest companies in the world, creating memorable brands and campaigns. Branding is so much more than what we see on the surface. Len has developed his own methodology for SaaS companies to develop what he calls a lovemark that creates loyalty without reason and interacts with every part of the company. Len talks about his favorite brand strategy projects, how they were implemented, and how smaller brands can start building their own 'lovemark' too. This episode is packed with gems and value.