Gaby Laifer, Chief Growth Officer at TLC Marketing - Why you need to be "story-doing" instead of "story-telling" in marketing

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Coffee with Curtis Business

Robert Curtis

37 episodes

3 months ago

You are listening to Coffee with Curtis Business, I am Robert Curtis, your host and CEO of Simlev. Welcome to the show. Coffee with Curtis - Business is a podcast where you will be able to tune in to my conversations with people in business sharing their journey and experiences to give you insights to impact your own business. So grab a coffee and enjoy the show.

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Management

Business

Gaby Laifer, Chief Growth Officer at TLC Marketing - Why you need to be "story-doing" instead of "story-telling" in marketing

Coffee with Curtis Business

57 minutes

3 years ago

Gaby Laifer, Chief Growth Officer at TLC Marketing - Why you need to be "story-doing" instead of "story-telling" in marketing

Robert is joined by Gaby Laifer, Chief Growth Officer at TLC Marketing. TLC Marketing work with some of the biggest consumer brands you know and Gaby shares some of the secrets to how they approach marketing. Gaby explains the power of story-doing instead of story-telling to show your audience how you understand them and why they should become your brand fans. He also discusses his leveraging of LinkedIn to grow his personal brand and the impact that has also had for TLC, where he has worked for over 20 years.