Robert is joined by Bridie Castiel on this episode of Coffee with Curtis. Bridie is a well-known social media and communications leader in Israel. Having built her own social media agency working with clients to grow their brand attention, Bridie took a career decision to "go all in" on one of her clients, the work productivity powerhouse, Monday.com as their Digital Communications Team Lead over a year ago. Bridie shares her personal story, how she manages her downtime for mental wellness and the way her career has unfolded recently. As the first generation to grow up on social, we discuss the psychology of "putting yourself out there" and why it remains such important for businesses and people in an overly commodotized marketplace. Finally, Robert and Bridie chat about her current role managing omnichannel communications for a super brand.