In this episode, Morten Münchow talks with Morten Wennersgaard, co-founder of Nordic Approach, about how cupping methods evolve from trading desks to lab calibration to consumer-facing storytelling. They cover: Using the 2004 SCA 100-point form and Cup of Excellence protocols in procurementSupplementing scores with complexity, intensity & core flavor categoriesAligning internal teams through rapid panel calibration exercisesTranslating lab data into clear, engaging descriptors for roaster...
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In this episode, Morten Münchow talks with Morten Wennersgaard, co-founder of Nordic Approach, about how cupping methods evolve from trading desks to lab calibration to consumer-facing storytelling. They cover: Using the 2004 SCA 100-point form and Cup of Excellence protocols in procurementSupplementing scores with complexity, intensity & core flavor categoriesAligning internal teams through rapid panel calibration exercisesTranslating lab data into clear, engaging descriptors for roaster...
In this episode we get Wender Bredies feedback on the CoffeeScience Methodology podcast episode series. Wender is the supervisor of our Industrial PhD project with Ida Steen as executing scientist and we are really honoured to have Wender as a daily guide all things sensory science! I'm so excited to be able to share Wenders deep thinking and wast experience and knowledge with our audience. Wender is such an amazing person both as a sciencetist, scientific entrepreneur, organiser and communit...
Coffee Science for CoffeePreneurs by CoffeeMind
In this episode, Morten Münchow talks with Morten Wennersgaard, co-founder of Nordic Approach, about how cupping methods evolve from trading desks to lab calibration to consumer-facing storytelling. They cover: Using the 2004 SCA 100-point form and Cup of Excellence protocols in procurementSupplementing scores with complexity, intensity & core flavor categoriesAligning internal teams through rapid panel calibration exercisesTranslating lab data into clear, engaging descriptors for roaster...
