Ep12. Instagram marketing and brand love with Morgan Eckroth

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Coffee Literature Review

Christopher Hendon, Doran Pennington, and a rotating guest.

26 episodes

3 days ago

A review of a recent scientific article published about or adjacent to coffee. Each episode features a guest professional who will help discuss the paper. Sometimes there will be other guests to discuss news, current events, and topical items. Podcast by Christopher H. Hendon. Produced by Doran Pennington.

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All content for Coffee Literature Review is the property of Christopher Hendon, Doran Pennington, and a rotating guest. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep12. Instagram marketing and brand love with Morgan Eckroth

Coffee Literature Review

45 minutes 17 seconds

1 year ago

Ep12. Instagram marketing and brand love with Morgan Eckroth

Chris and Doran are joined by Morgan Eckroth to discuss, "The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry", appearing in Sustainability, 2022, 14, 1657.

The paper makes the case that instagram marketing activities are good for achieving brand equity. Morgan is one of the very best at harnessing the various facets of developing a favorable brand. We hope you enjoy it!

The article can be found here: https://doi.org/10.3390/su14031657

About Morgan: Morgan (MorganDrinksCoffee on TikTok, Instagram, Youtube) is an Oregon-based social media creator, a second place finalist in the World Barista Championship, and digital content specialist at Onyx Coffee.

Introduction preamble: Lance Hedrick