This is the first part of Sara Parish's story and how she and her sister, Victoria began a specialty coffee shop in the classic city of Seville, Spain. Samuel introduces SCI's upcoming Coffee Shop Management book and interviews Sara about the culture behind their former coffee shop, the values that made them stand out among Seville's hostile hospitality culture, and the systems that enabled them to deliver excellent customer service during the morning rushes. All of which, they will be taking with them into their new venture in Guatemala.