For years, we've been told that outsourcing marketing is the way to go. But the future is shifting—insourcing will soon be the smarter strategy. In this episode, I sit down with Brendon Macdonald and Kirk Behrendt to explain why this change is happening, how AI is revolutionizing marketing, and what you need to do now to stay ahead. Trust is the new currency, your website is your most valuable asset, and word-of-mouth remains the strongest form of marketing. The era of generative AI is here—leverage it before your competitors do!