In this episode of Coffee & SEO, I’m chatting with Andria Singletary, a visibility strategist for mom business owners and host of the Marketing Without Socials for Moms podcast. Andria shares her journey from virtual assistant to podcast manager to visibility strategist and explains why relying on Instagram for your marketing in 2025 might be holding your business back.

We’ll dive into why Instagram’s algorithms and limited organic reach make it less effective for business growth, and Andria shares alternative strategies like podcasting, collaborations, and evergreen content creation that can help you build visibility without burning out.

If you’ve ever felt stuck in the social media grind, this episode is packed with actionable advice to help you simplify your marketing and focus on what works.

What You’ll Learn in This Episode:

• Why Instagram isn’t a sustainable marketing platform in 2025.
• How podcasting and collaborations can drive better results for your business.
• The importance of long-form, evergreen content in your marketing strategy.
• How to leverage visibility strategies that align with your current season of life.

Resources & Links:

• Marketing Without Socials for Moms Podcast
• Make Social Media Optional Private Podcast

Connect with Andria on Socials:

• Instagram Threads
• Instagram

Ready to Simplify Your Marketing?
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