Joyce Chabbott (@joycechabb)| Upper East Side Mommy (@uppereastsidemommy) is a content creator sharing real moments from motherhood, lifestyle, beauty, and travel. Based in NYC and passionate about inspiring modern moms with style, humor, and heart; and doing it all with a cup of coffee in hand.
IN THIS EPISODE, YOU WILL LEARN:
How the “Upper East Side Mommy” brand accidentally started and turned into a viral brand - the intention and vision that grew it.
The importance of brand identity > niche in content creation.
Why authenticity is key to long-term success
How to deal with online negativity and having a large platform on social media, primarily TikTok.
Helpful & relatable strategies for balancing motherhood, career and personal relationships.
Keeping the spark alive in your relationship and with 4 kids later.
Date your biggest fan and cheerleader - Insights into maintaining a healthy and loving partnership with your spouse.
The power of openness, surrender, and positive energy in attracting what you desire.
EPISODE SUMMARY:
0:00:01 Accidental Viral Start: Joyce shares how her satirical content unexpectedly launched her popular UES Mommy brand.
0:03:37 Authenticity Over Perfection: Discover why an uncurated, real-life filming style became her brand's superpower.
0:14:13 Identity, Not Niche: Learn why defining who you are is more crucial for growth than a narrow content niche.
0:17:12 Courage in Content: Joyce discusses using her platform to speak on personal beliefs despite potential backlash.
0:25:13 Mastering Online Negativity: Strategies for building resilience and letting positive feedback outweigh hate.
0:29:50 Balancing It All: Joyce's secrets to managing four kids, a business, and thriving relationships.
0:34:57 Embrace Diversion: How letting go of original plans can open doors to unexpected opportunities.
0:36:01 Finding Your Person: Joyce's personal love story and insights into attracting a strong, supportive partner.
0:46:29 Keeping the Spark Alive: Tips for married couples to maintain passion and prioritize their relationship.
0:50:09 Energy Attracts: Advice for singles on using positive energy and an open mindset to find love.
Share the love & let me know your thoughts over on Instagram,
@coffeeandagoodvibe | @ayeshasehra
EPISODES MENTIONS:
Follow Joyce Chabbot, UES Mommy on | Instagram | Tiktok
Shop Upper East Side Mommy Merch at Doughboy Depot
WATCH THE FULL VIDEO INTERVIEWS ON YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews
To connect with Ayesha Sehra ➟ click HERE
Check out our podcast Insta ➟ click HERE
To learn about my PR Agency Grow The Social ➟ click HERE