2.15 - You Don't Need Millions of Followers

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Cody Builds a Business

Cody Burch

409 episodes

6 days ago

The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...). Will he succeed or will he fail? Stay tuned to find out for yourself. ...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...

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2.15 - You Don't Need Millions of Followers - Just 1,000 True Fans

Cody Builds a Business

9 minutes 36 seconds

3 years ago

2.15 - You Don't Need Millions of Followers - Just 1,000 True Fans

In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people.

https://kk.org/thetechnium/1000-true-fans/

Here's an excerpt from the introduction:

To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.

A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

So get busy creating 1000 true fans.... one fan at at time.