Rick Newman is a Director of Engineering at Salesforce Heroku. He's joined by Marco Faella, a professor of advanced programming and author of "Seriously Good Software." In Marco's view, there are of course several ways ways to characterize "good" software. Excellent software that goes above and beyond correct functionality includes code that is readable, robust, and performant. Each of these have different importance, depending on context. Robust software, for example, includes addressing issues with scalability, but only if one expects the software to be in such a high availability environment.
It's important to address these requirements from the beginning, when the software architecture is being mapped out. Marco gives the example of developing software for an external client. This client might know all the business logic and how it ought to function, but addressing the code's future evolution and maintenance are just as important, and whose responsibility lands squarely in the hands of the developer.
It can also be worthwhile to make an investment in education, learning about algorithms, data access, and other key concepts in the world of computer science. Such a foundation would allow one to adapt to the changing conditions of programming, whether those are caused by new hardware or modifications in the languages themselves.