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Code to Market
Gonto and Hank
39 episodes
5 days ago
Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools
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Marketing
Business
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All content for Code to Market is the property of Gonto and Hank and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools
Show more...
Marketing
Business
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PLG isn't Passive: Multi-Product Startups + AI Distribution Wars
Code to Market
24 minutes 7 seconds
5 months ago
PLG isn't Passive: Multi-Product Startups + AI Distribution Wars

We explore how Clerk nailed its self-service, multi-product strategy without chasing enterprise customers. Hank breaks down why great second products should eclipse your first, while Gonto highlights Clerk’s clever integration with Stripe and strategic funding.

Plus, Bolt's "Unleash the Vibes" event sets the stage for their massive hackathon, and OpenAI’s leaked strategy reveals why Meta, not Google, is their biggest threat due to unmatched distribution.

Code to Market
Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools