Devtools are Pivoting + Cluely Hype

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Code to Market

Gonto and Hank

39 episodes

4 days ago

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

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All content for Code to Market is the property of Gonto and Hank and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

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Devtools are Pivoting + Cluely Hype

Code to Market

22 minutes 9 seconds

4 months ago

Devtools are Pivoting + Cluely Hype

We unpack the shift toward solopreneurs, prosumers, and "builder" personas, and what it means for onboarding, support, and product strategy.

Then we break down Cluely, the Gen-Z startup with no clear product but a massive hype engine. Does marketing your marketing work? Should every startup build a hype team? And is Cluely the Fyre Festival of devtools?