35: ZAG HARDER while others ZIG

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Code to Market

Gonto and Hank

39 episodes

4 days ago

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

RSS

All content for Code to Market is the property of Gonto and Hank and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

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35: ZAG HARDER while others ZIG

Code to Market

24 minutes 19 seconds

2 weeks ago

35: ZAG HARDER while others ZIG

A fast tour of “zags” that earn attention and still drive understanding. We break down PostHog’s playful desktop motif, PlanetScale’s crisp text-first launch page, why Tempo’s eye candy misses the mark, and a scrappy direct mail play from Browserbase. We close with hiring tactics to separate real operators from smooth talkers.