
Ryan Serhant discusses his brokerage's use of AI to empower real estate agents by automating repetitive tasks. He introduces "Simple," an AI service with "recipes" that handle tasks like comparable market analyses, scheduling showings, and lead generation. Serhant believes AI will free agents to focus on building relationships and providing personalized service, arguing that it replaces tedious work, not human connection. He envisions AI creating more opportunities for agents, including those with disabilities, while acknowledging potential dangers like fake listings and the need for regulations. Ultimately, Serhant sees AI as a way to gain market share by shifting focus from tech enablement to AI empowerment, emphasizing the importance of attention and human expertise in a rapidly evolving industry.