Send us a text How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out! The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh ...
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Send us a text How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out! The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh ...
Send us a text In this episode, we’re letting AI do the pitching. We prompted it to generate B2B campaign ideas, then we’re reacting to them by breaking down what would work, what wouldn’t and how we’d make them stronger. Cocktail: Fall Sangria Celebrity chef Bobby Flay crafted this sangria to capture the essence of fall in every sip. Inspired by the season’s bounty, it combines the tart brightness of blood oranges with the jewel-like sweetness of pomegranate seeds. Rosemary adds a fr...
Cocktails, Tangents and Answers
Send us a text How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out! The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh ...
