You might think that having created beloved brands like Hendricks and Sailor Jerry, Steven Grasse would easily feel justified resting on his laurels. Instead, he sought out land in one of the most remote areas of New Hampshire, where he, with the assistance of his Head Distiller, Matt Power, created Tamworth Distilling. Known for their choice of the unusual and the truly bizarre, Grasse has used what he terms as ‘creative grenades’ to push the brand’s sense of enchantment and myst...
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You might think that having created beloved brands like Hendricks and Sailor Jerry, Steven Grasse would easily feel justified resting on his laurels. Instead, he sought out land in one of the most remote areas of New Hampshire, where he, with the assistance of his Head Distiller, Matt Power, created Tamworth Distilling. Known for their choice of the unusual and the truly bizarre, Grasse has used what he terms as ‘creative grenades’ to push the brand’s sense of enchantment and myst...
Unveiling the Legacy of El Mayor Tequila with Grace Gonzalez
Cocktails Distilled
29 minutes
1 year ago
Unveiling the Legacy of El Mayor Tequila with Grace Gonzalez
As El Mayor prepares to export its Tequila to Europe, we caught up with the brand's Master Distiller and Brand Ambassador, Grace Gonzalez, to find out more about its liquid. Grace, a guardian of her family's fourth-generation distilling wisdom, distills the essence of crafting tequila that resonates with aficionados and newcomers alike (and gives insight into how you can pair it with everything from sushi to steak). We traverse the landscape of agave fields, uncovering the meticulou...
Cocktails Distilled
You might think that having created beloved brands like Hendricks and Sailor Jerry, Steven Grasse would easily feel justified resting on his laurels. Instead, he sought out land in one of the most remote areas of New Hampshire, where he, with the assistance of his Head Distiller, Matt Power, created Tamworth Distilling. Known for their choice of the unusual and the truly bizarre, Grasse has used what he terms as ‘creative grenades’ to push the brand’s sense of enchantment and myst...
