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CoBB | Conversations on the Business of Brands
Sudeep Chawla & Sharavana Raghavan
153 episodes
2 days ago
On the show, the hosts, Sudeep Chawla & Sharavana Raghavan, leverage their collective industry experience of over 30 years to deconstruct and simplify aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands. In each episode, the hosts take turns interviewing each other, on a specific topic of their choice. Listeners will see their passion for brands, brand strategies and marketing fill the conversations in the form of candour, debates and even disagreements at times.
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Marketing
Business
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All content for CoBB | Conversations on the Business of Brands is the property of Sudeep Chawla & Sharavana Raghavan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On the show, the hosts, Sudeep Chawla & Sharavana Raghavan, leverage their collective industry experience of over 30 years to deconstruct and simplify aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands. In each episode, the hosts take turns interviewing each other, on a specific topic of their choice. Listeners will see their passion for brands, brand strategies and marketing fill the conversations in the form of candour, debates and even disagreements at times.
Show more...
Marketing
Business
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138) What The Duck! - What Marketers Have in Common With Ducks
CoBB | Conversations on the Business of Brands
19 minutes 45 seconds
4 months ago
138) What The Duck! - What Marketers Have in Common With Ducks

In this quirky yet insightful episode, Sudeep and Sharan explore an unusual analogy - how marketers are similar to ducks. Sudeep breaks down five distinct ways a marketer’s job mirrors the life of a duck: calm on the surface but furiously paddling underneath, staying unaffected by their environment, taking short strategic flights, diving in when needed, and balancing short-term and long-term focus — just like ducks practicing unihemispheric sleep.


Through humorous anecdotes and deep marketing wisdom, they decode how these duck-like behaviors are essential for building remarkable brands. Whether you’re a seasoned marketer or just starting out, this episode provides a fresh lens to reflect on your marketing journey.


Key Takeaways:

  • Paddling Under the Surface: While marketing may seem glamorous from the outside, it involves relentless problem-solving and behind-the-scenes hustle.
  • Waterproof Like a Duck: Marketers must stay emotionally unattached to their brand’s assets and keep consumer needs at the center — not personal bias.
  • The Short Flight: Periodically zooming out for a strategic overview helps marketers align daily tasks with long-term brand goals.
  • Diving In: Great marketers aren’t afraid to roll up their sleeves — whether it’s walking the market, meeting consumers, or working closely with sales teams and agencies.
  • Unihemispheric Focus: Marketers must balance tactical execution with long-term brand-building — keeping one eye on today’s numbers and the other on the brand’s future.


Quotes:

“If both you and your brand are coasting peacefully, that’s a sign something’s wrong — you’re not paddling hard enough.”

“Marketers need to be like ducks: strategic when needed, but also ready to dive deep and get their hands dirty.”


As always, send your feedback and topic suggestions to mail@cobbcast.net!


Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM⁠⁠


It only takes a few minutes, and it will help us provide you with the content most relevant to you.


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CONNECT WITH OUR HOSTS

Sudeep Chawla on ⁠Linkedin⁠

Sharavana Raghavan on ⁠Linkedin⁠


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CoBB - ⁠LinkedIn

CoBB - Instagram⁠


CREDITS

  • Album Art & Design by ting.in
  • Voiceovers by Anjale Stephanos
  • Music from Zapsplat.com
CoBB | Conversations on the Business of Brands
On the show, the hosts, Sudeep Chawla & Sharavana Raghavan, leverage their collective industry experience of over 30 years to deconstruct and simplify aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands. In each episode, the hosts take turns interviewing each other, on a specific topic of their choice. Listeners will see their passion for brands, brand strategies and marketing fill the conversations in the form of candour, debates and even disagreements at times.