In this episode, hosts Sharavana Raghavan and Sudeep Chawla dive deep into a timely challenge for brand builders — how can advertising truly make an impact in the age of reels, shorts, and endless scroll?
Sudeep unpacks the evolving media landscape where attention is fragmented, competition is infinite, and algorithms feed our every instinct. As digital platforms shift the power entirely to the consumer, the conversation explores how marketers can still create meaningful, memorable brand communication.
They discuss:
The Four Pillars of Effective Modern Advertising:
KEY TAKEAWAYS:
QUOTES:
“Consumers today are reeling under the effect of reels.”
“Don’t fall in love with your product. Fall in love with the emotion your brand can evoke.”
“If you’ve reached a stage where Facebook needs to teach you how to make ads, God help you.”
“You don’t need 90 seconds to tell a great story — you just need conviction.”
Whether you’re an emerging brand or an established player trying to stand out in a scroll-happy world, this episode will help you rethink how you show up in the feeds of your future customers.
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