Today’s episode is related to one of the very, very important topics, that is going to help us whether as coaches or any field. In fact, it is related to Marketing. And this is something that Karim has learned from Russell Brunson. Related to its a KIND OF MAGIC FORMULA. he is highlighting it in a very nice and clear way. The concept is: How we go from the first contact with someone to getting him as our customer and selling him something or adding him to our inner circle. Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures. ------------------------------------------------- // O V E R V I E W It's a very simple formula, it is the attention story. Basically, the concept is the three phases that need to be well understood. The first one is the attention; you can find it considered as the hook or catch attention. This is the first interaction, whether with our leads or with anyone who may be interested. We need to find a way to catch the attention of whoever is scrolling his mobile.  It's seconds and sometimes milliseconds to catch the attention of that person so he will stay with us to take him to the second phase. The second phase is where we're going to be sharing a story. The initial part is to catch the attention to hook that person to get him to stop and say oh yeah, you know, this is something interesting. The hook is it is something different than what's usually posted that will stop you, that will catch you. People they're always attracted to stories  The second part is telling a story.  The second phase is telling the story so that we engage those people emotionally with us. Stories are about emotions. This second phase is the emotional part. The third part is the offer.  It's going to be your call to action, or it's going to be something that we’re going to sell them. It can be a piece of advice or a freebie. The concept is not new. It was there since ever, but what's new in it is how to put it in line with the existing technology with the existing social media. Things are going very fast.  What was taking us before a couple of minutes or more to attract people, now we're talking about a few seconds. Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures.