Today Karim has the pleasure to have with him, Paul Rees. Paul Rees works with scale-orientated business owners and corporate leaders who are open-minded to Up-designing themselves emotionally, mentally, productively, and above all is change accountable towards their current business goals.He is an established business performance coach and soft skills expert, with over eighteen years of experience. His client portfolio reaches into the USA, Canada, UK, and Europe. he also presents on Radio and Television specializing in the subject matter of business and human performance, author, and CEO of Paul Rees Business Coaching and Accolade Executive Business Coaching. His coaching style is unique and widely successful proven.he has published article writing that has received recognition all over the world, influencing a change and understanding of the importance of individual and team peak performance business lifestyle, accountability, attitude, and soft skills in the workplaceHis clients have ranged in the banking industry, manufacturing, service, and distribution all over the world. his business performance and business leadership soft skills formulas have been responsible for massive leaps in organic business owner and leadership performance in the work environment, as well as permanent advancements in productive mindset and person to people working attitude. Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures -------------------------------------------------- // O V E R V I E W Niche in, your business as an SME business owner, is one of the most personnel. Accountabilities you will do in your business ever. It tests your belief system, it tests your self-worth, it tests your imposter syndrome, it tests your belief in your marketplace. As a business owner tests what you are about in business. If anybody as a business owner cannot shout out their business avatar or their business client is in less than 10 seconds, they need to niche. 99% of business owners niche so softly, that they remain within the noise of the market. They are promoting their business. People fail to niche, because they are nervous, if they niche, they're going to leave a market that they are currently in, even though the market is failing to bring into the business, the potential of the core value clients that resonate with their product business services 99% of business owners in the SME market are in the low income, high maintenance market. We have to look at how we present our own insecurities into the doubt of our business. Very few businesses owners that I’ve met, can actually tell me within 60 seconds what their product is. We are scared to keep a piece of the cake without having a part of it. I'm not niching to a small value of people; I niche as an expert in a particular subject matter. Niching gives my business a higher profile, a higher interest, a greater interest. I will niche each individual, individually, but create a team from them. Not niching myself away from people and niching myself into people. So, they completely understand their mindset. When you niche, you increase your market. Because now people get the philosophy and the value of what you offer. Expanding, in one way or another is not in contradiction with the concept of niche. Your business should niche at least three times before you've even started niching correctly. It's an impossibility to become good at everything because it's too much for our emotional mind to take in and become efficient. Resources from this episode: Follow Paul Rees Learn more about what Paul is doing on  paulreesbusinesscoach.biz LinkedIn: https://www.linkedin.com/in/paul-rees-6167b920/ Facebook: https://www.facebook.com/paul.rees.14019 Twitter: https://twitter.com/paulbizcoach Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures