Today Karim is going to start by asking a simple question. Imagine yourself running with an emergency to a hospital and when you reach the hospital, you're going to be looking for some help. So, the first thing you're going to be looking for is someone with a white coat. If you find each and everyone who are in casual clothes, it's going to be difficult for you to trust that they can help you. As we are wired that the doctor has to be in a white coat. We trust people based on the way that we see them and we get credibility, of the credibility that they're having. Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures. ------------------------------------------------- // O V E R V I E W It is important for us to know how to get that credibility, and to position ourselves. We need to find the things that can help us as coaches. What are the tools? And what are the methods that will help us position ourselves as an Authority in whatever we are doing in that niche that we are providing service? Showing the authority. For us as coaches, there are a couple of certifications, that can help position us as Authority. Certification doesn't differentiate a good coach from another less good coach. It gives authority to one coach and doesn't give authority to another coach. This process, this information, it will bring and give authority to that person. This authority automatically will lead to getting more clients. When we're talking about authority, we are not highlighting the concept that someone is better than another one. If you're going to refer someone to another person, the first thing that we are thinking about is that we want to refer to someone who is credible. Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures.