In today’s episode, Karim is continuing with his amazing guest,Brad Federman who spent really, decades of his life exploring this area of coaching, personal development, communication connection, and how to get the best benefit out of it for individuals and organizations. Every day, people wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem, one that Brad has dedicated his career to resolving. He is dedicated to helping organizations engage employees and customers, build resilient and bulwark relationships, as well as creating collaborative and agile cultures.  As he puts it, his job is to ‘help organizations discover and live their possible’.  This mission has followed Brad throughout his career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience. As the founder of PerformancePoint, Brad works with organizations and leadership in various industries, including household names such as: Nordstrom, FedEx, Embassy Hilton, Mayo Clinic, Deloitte & Touche LLP, and Polo Ralph Lauren Corporation. Prior to PerformancePoint, Brad was the EVP of Novations Group and has held leadership positions with Accenture and Humana Inc. He is a frequently requested featured speaker at conferences and business meetings worldwide. Some of his literary works include: Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less, and a contributing author to 101 Ways to Enhance Your Career. Additionally, Brad has also been interviewed for Fox Business News’ John Stossel Show and articles in numerous publications such as American Banker, Fortune Small Business, Los Angeles Times and HR Magazine. Brad earned his B.A. degree in communications from University of Maryland and a M.Ed. degree in human resource development from Vanderbilt University. He is also a member of the Forbes Coaches Council and serves on several boards. In today’s episode: There are coaches or people who are interested to build a coaching career. Karim’s question is very simple. How to use the coaching techniques, this concept of helping others unleash their potential and to help them see things that in the normal days and the busy days, they can see it? How we can use this, to implement a culture or to help an organization builds the culture within their business? Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures. -------------------------------------------------- // O V E R V I E W You need to actually be very self-aware. All too often, coaches are interested in making a breakthrough. Coaches are interested in a process. Don't get caught up in the model, Get caught up in the curiosity. don't make it about you make it about them. If you do that, the rest comes much more naturally. Questions won't come unless you have that mindset. The more you are far from the industry you are coaching in, the more you are going to be successful. When you're coaching you typically are thinking about it from an individual perspective, how do I work with and help this person? We were teaching people how to have stand-ups in their puddles. You are developing the leaders to develop the organization. People don't have a reason to work here. Absenteeism went down, quality went way up, morale went way up, turnover stopped. Because they did the hard work to build a culture instead of trying to pick something up somewhere else, and drop it in. How do you link culture with belonging? I think cultures can create more belonging, and cultures can create less belonging. Culture can do both things. It can exclude, it can beat up, it can destroy, or it can build up, include and make you more profitable. Have a choice in that. And that choice is how you approach it. People succumb to culture. // Resources from this episode: Follow Brad Federman: LinkedIn: https://www.linkedin.com/in/bradfederman bfederman@performancepointllc.com https://performancepointllc.com/ You can get Brad’s Books from the link below: https://www.amazon.com/Brad-Federman/e/B002B1SMJW%3Fref=dbs_a_mng_rwt_scns_share Join our Facebook Group: Go High Ticket: Scale your coaching business to 6 Figures.