In this episode, host Helen O'Neill speaks with Robbie Swale, executive coach, author of the 12-Minute Method book series, and host of The Coach's Journey podcast. Robbie shares his unconventional path to becoming a published author, starting with weekly 12-minute writing sessions on his train commute that eventually transformed into four published books and 80,000 words over three years. We cover: How creating a regular writing habit compounds over time The entrepreneurial spirit that draws people towards independent publishing Overcoming perfectionism Building your publishing team Why writing a book needs to be more purposeful than a purely financial goal as part of a coaching business   Connect with Robbie: Website https://www.robbieswale.com Website https://www.thecoachsjourney.com LinkedIn https://www.linkedin.com/in/robbieswale/ Coaches journey flywheel https://www.thecoachsjourney.com/the-coaching-business-flywheel The 12 minute method series of books: https://geni.us/12minutemethodseries   Connect with Helen: Join the free masterclass Your Future of Work 2025 on Wednesday 5th November at midday GMT. Register at: https://www.helenoneillcoaching.com/fow25 Website: https://www.helenoneillcoaching.com LinkedIn: https://www.linkedin.com/in/oneillhelen  Register to join the waitlist for the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90   People and resources mentioned: The War of Art by Steven Pressfield https://amzn.to/471uI3s Marshall Ganz writing framework https://dash.harvard.edu/server/api/core/bitstreams/7312037d-c817-6bd4-e053-0100007fdf3b/content Seth Godin https://seths.blog/ Paul Valery https://www.poetryfoundation.org/poets/paul-valery David Gaughran https://davidgaughran.com/ Reedsy https://reedsy.com/ Jerico Writers https://jerichowriters.com/ Spiffing books https://spiffingbooks.com/ The Writers & Artist Yearbook https://amzn.to/3W0vwk0 Ann Lamott https://www.britannica.com/biography/Anne-Lamott Brandon Sanderson https://www.brandonsanderson.com/ Big Magic by Elizabeth Gilbert https://amzn.to/4oahS9L Nicholas Erik https://nicholaserik.com/ Ingram Spark https://www.ingramspark.com/   *Some of the links above are affiliate links