In this episode of the Coach Write Podcast, Helen speaks with Paul Holbrook, founder of Diary Detox and author of "What Are You Doing? The Uncomfortable Truth About How You Waste Your Time at Work." Paul shares his journey from spending 20 years in change management in the City of London to creating his own coaching practice focused on helping leaders manage their time more effectively. After being told by his brand consultant that "there's a book in this," Paul began his writing journey, creating a book that serves both as a tool to help those he couldn't work with directly and as a powerful marketing asset for his business. We cover: The power of structure and how to leverage the skills you already have to make the writing process less overwhelming Why successful self-publishing requires professional support and how to build a publishing team The pros and cons of including your personal story in a business book The surprising power of gifting your book as a business development tool How accountability in the writing process can help keep you on track Why perfection is the enemy of done     Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulmichaelholbrook/  Paul's book: What are you doing? The uncomfortable truth about how you waste your time at work: https://amzn.to/41rfjY6 Website: https://www.paulholbrook.com/ Diary Detox: https://diarydetox.com/   People and resources mentioned Rachel Savage from Brand New Story: https://brandnewstoryhq.com   Claire Wood from Spurwing Creative: https://www.spurwingcreative.co.uk/ GarageBand (Apple only):  https://apps.apple.com/us/app/garageband/id408709785 The video Paul mentioned: https://youtu.be/VeHMtoOn6Lg?si=hJWergyheLQY0mO1 PDF converter https://calibre-ebook.com/   Connect with Helen Website: https://www.helenoneillcoaching.com LinkedIn: https://www.linkedin.com/in/oneillhelen Register to join the next cohort of Coach Write 90: https://www/coachwrite.co.uk/coachwrite90 2026 Planner: Plan your Portfolio available on Amazon https://amzn.to/46ibuXU    (some of the links above are affiliate links)