From Self-Doubt to Sold Out Coach: How to Own Your Expertise, Charge Your Worth, and Attract Your Ideal Clients

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Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice

Shawn Hesketh

17 episodes

9 months ago

Imagine if you had a backstage pass to go behind the scenes and learn the secrets that worked for veteran coaches who’ve been right where you are today. That’s exactly why we created Coach Factory, a podcast for coaches at every level who are seeking to elevate their practice. Guests pull back the curtain on their coaching journeys to reveal how they approach coaching, how they run their business and work with clients, why they do things the way they do, and what’s worked. We also flip the script to talk candidly about obstacles, challenges, and what they’ve tried that didn’t work, so you can avoid making the same mistakes. Whether you're refining your niche, mastering client acquisition, or looking to develop your coaching skills, join us for expert interviews and the tools you need to thrive in today’s competitive coaching landscape.

All content for Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice is the property of Shawn Hesketh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Careers

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From Self-Doubt to Sold Out Coach: How to Own Your Expertise, Charge Your Worth, and Attract Your Ideal Clients

Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice

28 minutes

1 year ago

From Self-Doubt to Sold Out Coach: How to Own Your Expertise, Charge Your Worth, and Attract Your Ideal Clients

In this episode of the Coach Factory Podcast, we sit down with Craig Rodney, a veteran coach who’s built a thriving practice helping agency owners scale and position for exit. Craig shares his journey from reluctant coach to confident expert, and the mindset shifts and practical strategies he employed to build a successful coaching business.

In this episode, we talk about…

The Accidental Coach: Craig shares how he transitioned from successful agency owner to reluctant coach, and how coaching found him at a crossroads in his career.
Embracing the Identity of Coach: We dive into Craig’s early struggles with imposter syndrome and how a pivotal conversation with a friend challenged him to fully commit to being a coach.
Structuring Offers for Maximum Impact: Craig discusses how he learned to structure his coaching offers to deliver the most value to clients, and how his pricing directly correlated with the level of impact he could make.
Productizing Your Expertise: We explore how Craig scaled his coaching business by turning his knowledge into a structured program, allowing him to focus his one-on-one time on the highest-impact coaching.
Building Authority and Attracting Ideal Clients: Craig shares his strategies for growing his network, positioning himself as a trusted expert, and leveraging client referrals and recommendations.
Pricing for Value and Transformation: Craig talks about how he learned to align his pricing with the transformative value of his coaching, and how he built a program that justified premium fees.
Overcoming Self-Doubt by Focusing on Your Zone of Genius: Craig offers powerful advice for conquering imposter syndrome by doubling down on the areas where you have the deepest expertise and strongest track record of results.

If you’ve ever struggled with self-doubt, wrestled with how to price and package your services, or felt stuck in the day-to-day of trading time for money, this episode is for you! Craig’s hard-won insights and practical strategies will leave you inspired and equipped to overcome your own mindset blocks, structure your business for scalability, and own your value as a coach.

BONUS: Be sure to check out Craig’s bonus segment on Attracting Qualified Leads for Coach Factory VIP Members!

If you found this episode inspiring, reach out and let us know your biggest takeaway from Craig’s story. And to learn more more about Craig and his coaching, be sure to visit his website at: CraigRodney.com