Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
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Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
E39 | Zespri (Jiunn Shih) on 'kiwi brothers' and supply chain volatility from climate change
CMOtalk Global
35 minutes 40 seconds
11 months ago
E39 | Zespri (Jiunn Shih) on 'kiwi brothers' and supply chain volatility from climate change
Zespri is the world’s largest Kiwi producer selling over 180 million trays of the green fluffy fruit each year. But how does the Chief Marketing Officer at a fruit company compete with fast food chains and candy brands for consumers’ attention?
And: due to Global Warming, it has become more challenging to grow produce all over the world. How does Jiunn align his marketing efforts with the uncertainty of Zespri’s harvest?
In this episode Klaas Weima is going to talk Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer at Kiwi producer Zespri.
CMOtalk Global
Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
