Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
All content for CMOtalk Global is the property of CMOtalk and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
E38 | Athletic Brewing (Andrew Katz) on the emerging industry of non-alcoholic beverages
CMOtalk Global
36 minutes 35 seconds
1 year ago
E38 | Athletic Brewing (Andrew Katz) on the emerging industry of non-alcoholic beverages
Athletic Brewing is in their own words the #1 non-alcoholic beer brand in the US. How does a relatively small brewing company like Athletic Brewing compete with the big boys such as AB InBev, Heineken and Carlsberg? Before joining Athletic Brewing, Andrew gained a lot of experience in the beverage market at PepsiCo and Heineken. How did the familiarity with the industry help him guide Athletic Brewing?
In this episode Klaas Weima is going to talk with Andrew Katz, CMO at Athletic Brewing about the emerging industry of non-alcoholic beverages and the cut-throat competition.
CMOtalk Global
Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
