Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
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Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
E37 | Foot Locker (Slavka Jancikova) on Gen-Z marketing
CMOtalk Global
39 minutes 27 seconds
1 year ago
E37 | Foot Locker (Slavka Jancikova) on Gen-Z marketing
When it comes to Gen-Z marketing Slavka Jancikova, VP Marketing EMEA at Foot Locker, believes that ‘you should definitely avoid being inauthentic’. But how can you be genuine as a brand? Slavka joined Foot Locker in the summer of 2023 and it is her job to make the American sports shoe store chain appealing to Gen-Z. Before joining Foot Locker, Slavka had been building world class brands at Unilever, Nike and Adidas.
In this episode Klaas Weima is going to talk with Slavka Jancikova, VP Marketing EMEA at Foot Locker about Gen-Z marketing.
CMOtalk Global
Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
