Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
All content for CMOtalk Global is the property of CMOtalk and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
Cannes Special #3 | Nuno Pena & Victoria Sjardin on AI's role in advertising
CMOtalk Global
42 minutes 9 seconds
1 year ago
Cannes Special #3 | Nuno Pena & Victoria Sjardin on AI's role in advertising
Marketeers all over the world can’t avoid exploring the opportunities of AI. How will technology change the advertisement industry in the near future?
In this episode Klaas Weima is going to talk with Nuno Pena, global marketing director of AkzoNobel and Victoria Sjardin, former vice president marketing EMEA at the Kraft Heinz Company.
Victoria Sjardin has been around for a while and has seen buzzwords (like big data & metaverse) come and go. She believes that “brands that are being well constructed are timeless”.
Marketeer Nuno Pena (formerly AkzoNobel) explores the opportunities of the upcoming technology with a few pilots while expressing his beliefs that marketeers shouldn’t forget about sustainability.
CMOtalk Global
Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
