Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
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Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
Cannes Special #1 | Adobe (Eric Hall) on the future of marketing in an era of AI
CMOtalk Global
39 minutes 1 second
1 year ago
Cannes Special #1 | Adobe (Eric Hall) on the future of marketing in an era of AI
Software company Adobe is well known for their products such as Photoshop and Acrobat. But how does Adobe remain the industry standard while competitors are lurking? And what does the rise of Generative-AI mean for creativity and the use of their platforms?
In this episode Klaas Weima is going to talk with Eric Hall, the SVP and CMO of digital experience business at Adobe. He leads the Go-To-Market strategy and execution for the software company.
The interview was recorded at the Lions International Festival of Creativity in Cannes.
CMOtalk Global
Today, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education.
In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
