In this episode of CMOs Without Borders, hosts Joel Crampton and Mandy MacPhee dive into one of the biggest challenges facing financial services marketing today: the Sea of Sameness.
From fintechs to RIAs to credit unions, firms are sounding more and more alike, shouting the same claims about being “client-focused,” “digital-first,” or “fee-only.” But if everyone is saying the same thing, how do you actually stand out?
Joel and Mandy share personal stories, cross-border perspectives (U.S. and Canada), and practical frameworks to help financial brands find their white space — the unique position in the market that competitors can’t touch.
Blending in is the fastest way to lose in financial services. When your message sounds like everyone else’s, the default choice becomes the biggest or the cheapest provider. Differentiation isn’t a luxury — it’s survival.
“What got you here isn’t going to get you there. Founders can only run on referrals and word of mouth for so long. At some point, you need a strategy that makes your marketing work harder than your competition’s.” – Joel Crampton
👉 If your firm’s marketing sounds just like your competitors, it’s time to find your white space. Reach out to Joel and Mandy to cut through the noise and build systems that align marketing with measurable growth.
