In this episode of CMOs Unscripted, Lisa Martin sits down with “JJ”, Jennifer Johnson, the powerhouse CMO of CrowdStrike, to explore how AI is reshaping marketing strategy, execution, and team culture. JJ shares how her roots in product marketing shaped her leadership style, and how CrowdStrike is leveraging generative and agentic AI to accelerate content creation, personalize customer journeys, and drive pipeline velocity.
From building an iconic cybersecurity brand to pioneering AI adoption across the organization, JJ offers bold insights into what it takes to lead marketing in a high-growth, innovation-driven company. Whether you're a seasoned CMO or an aspiring marketing leader, this episode is packed with actionable takeaways on embracing AI, fostering intellectual curiosity, and scaling impact.
Key Takeaways:
AI Acceleration: CrowdStrike is using AI to dramatically speed up execution, reducing months of work to weeks across digital initiatives.
Personalization at Scale: Agentic AI is enabling real-time, tailored customer experiences that improve engagement and pipeline conversion.
Evolving Marketing Roles: Prompt engineering and AI fluency are becoming essential skills for modern marketers.
Strategic Impact: AI is helping CrowdStrike optimize spend, improve decision-making, and strengthen sales-marketing alignment.
Innovation Mindset: JJ emphasizes that marketing teams must embed innovation into how they work - not just what they promote.
No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.
