In this episode of CMOs Unscripted, host Lisa Martin sits down with longtime AI in marketing advocate and CMO of Dynatrace, Laura Heisman. With more than three decades of experience building brands and businesses, Laura shares how AI is reshaping B2B marketing - from productivity gains to deeper customer insights- while emphasizing the importance of human potential and community.
Laura dives into the evolution of AI Marketing Councils, the integration of AI into existing marketing platforms, and the critical balance between speed and thoughtfulness. She also offers practical advice for CMOs looking to embrace AI and drive measurable business impact.
Key Takeaways:
Why AI is essential: Embracing AI to stay competitive, without losing the human touch.
Building AI Marketing Councils: How cross-functional teams drive innovation and intentional strategy.
Measuring AI’s impact: Real-world Dynatrace ROI: 3x content output, 2x faster translations, richer targeting.
Integrating AI into workflows: Embedding AI into your CRM, automation, and data platforms.
Future-forward marketing: Bite-sized content, storytelling, and evolving customer expectations.
No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.
