In this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.

This conversation is packed with insights on how PE-backed CMOs sharpen their approach to ROI, demand generation, and boardroom credibility. Whether you're leading marketing for a startup, a pre-IPO company, or a post-IPO enterprise, this episode is full of game-changing lessons to elevate your leadership.Key Takeaways:

• Efficiency & Effectiveness: The foundation of PE-backed marketing leadership.
• Data-Driven Decisions: Why mastering ROI metrics is a must.
• Empty Calories vs. Real Impact: What boards expect from marketing.
• Leading with EQ & IQ: How top CMOs build trust across the C-suite.
• ABC to the Power of Five: Ash’s strategy for continuous marketing excellence.

No matter where you are in your marketing journey, this episode delivers valuable insights and real-world strategies you can put into action. Don’t miss out, watch now on YouTube and subscribe for biweekly conversations with top industry leaders.