It’s rare to meet an Emmy-winner in finance. And Theresa McLaughlin has one for good reason. From leading viral campaigns that redefined banking to transforming TD Bank into Canada’s most valuable brand, Theresa’s track record speaks for itself. She joins Max in the studio and shares how she champions a "B to H" (Business to Human) approach, which metrics are front and center on her dashboard, how she secures C-suite buy-in, and manages an 800-person team with a $500M marketing b...
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It’s rare to meet an Emmy-winner in finance. And Theresa McLaughlin has one for good reason. From leading viral campaigns that redefined banking to transforming TD Bank into Canada’s most valuable brand, Theresa’s track record speaks for itself. She joins Max in the studio and shares how she champions a "B to H" (Business to Human) approach, which metrics are front and center on her dashboard, how she secures C-suite buy-in, and manages an 800-person team with a $500M marketing b...
Harness The Power Of NPS, With Ex-State Street CMO Hannah Grove
CMOs In Finance
44 minutes
1 year ago
Harness The Power Of NPS, With Ex-State Street CMO Hannah Grove
You’ve probably heard of the Net Promoter Score, or NPS. But on this episode of the Generation Podcast, Hannah Grove - ex-State-Street CMO and now board member at global investment manager abrdn - is going to show you how to harness it. She sat down with Max to discuss how Hannah transformed State Street as a marketeer, why NPS should be a CMO’s number 1 metric, and why it’s so hard to create great content in-house. Partner with us: https://business.finimize.com/ Subscribe to the ...
CMOs In Finance
It’s rare to meet an Emmy-winner in finance. And Theresa McLaughlin has one for good reason. From leading viral campaigns that redefined banking to transforming TD Bank into Canada’s most valuable brand, Theresa’s track record speaks for itself. She joins Max in the studio and shares how she champions a "B to H" (Business to Human) approach, which metrics are front and center on her dashboard, how she secures C-suite buy-in, and manages an 800-person team with a $500M marketing b...
