In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
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In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
Top 50 CMO Steffen Daleng: "The customer will build the brand for you"
CMOs Anonymous
1 hour 2 minutes
1 year ago
Top 50 CMO Steffen Daleng: "The customer will build the brand for you"
"…if you do that properly the customer will build the brand for you…" Steffen Daleng was named among the 20 Top People in Ecommerce in 2021, 2022, and 2023. In 2022, he was also named CEO Magazine’s Marketing Executive of the year and listed as one of Australia’s Top 50 CMOs. In 2024, he received perhaps his highest honour: appearing on CMOs Anonymous to get peppered with branding quandaries by Rob and Jarrod. He explains how he went from military to metrics, relays (some...
CMOs Anonymous
In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
