In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
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In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
Heckling James Hurman, Creative Marketing GOAT, to talk WARC courses, Scott Galloway corrections, and marketing research that resonates
CMOs Anonymous
45 minutes
5 months ago
Heckling James Hurman, Creative Marketing GOAT, to talk WARC courses, Scott Galloway corrections, and marketing research that resonates
We heckled James Hurman when he was teaching his WARC Mastering Advertising Effectiveness course to get him on the pod. Now he's agreed, we've peaked early with the most prestigious guest we'll likely ever see. If you don't know James Hurman, he's your favourite marketer's favourite marketer. He's been named the number one planner on god's green earth, authored seminal classic text The Case for Creativity, started a slew of companies ranging from alcohol free beverages to brand-led VC f...
CMOs Anonymous
In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
