Join us for a masterclass in modern brand building with Paulie Dery, the dynamic CMO of AG1. Drawing on his impressive career at industry-shaping brands like Uber and YETI, Paulie shares invaluable insights on the power of creativity and the importance of authenticity in a rapidly changing world. In this episode, you'll learn how to build brands that last for 200 years, not just two.
Key Discussion Points:
The Power of Creativity: Paulie argues that creativity is the lifeblood of business success and brand building, and that great work solves all problems. He shares why he believes advertising is at its best when it has an element of "perceived magic".
Building Brands Through Community: Learn why a community-first approach is the greatest way to build a brand and foster lasting loyalty. Paulie discusses how AG1 focuses on authentic, long-term partnerships with creators who genuinely use and believe in the product, and how this strategy builds trust and drives growth.
Insights from Uber and YETI: Paulie reflects on his transformative roles at other major companies. He discusses YETI's shift from a niche product for outdoorsmen to a beloved American lifestyle brand by telling stories and embracing a "Built for the Wild" narrative. He also touches on how Uber evolved from a "gangly adolescent" into a professional entity.
AG1's Marketing Revolution: Discover how AG1 is poised to become "one of the next great brands of the world". Paulie reveals how AG1 educates consumers with entertaining content, and why the brand competes against top-tier entertainment like Game of Thrones and Mr. Beast, not just other health brands.
About the Guest:
Paulie Dery is the Chief Marketing Officer at AG1, a global health company focused on foundational nutrition. He is known for his creative leadership and strategic risk-taking, with a career that includes senior roles at YETI and Uber. Paulie is passionate about using storytelling to connect with people and change their perception of a product.