In this episode of "CMO Weekly," we sit down with Pam Piligian, the Chief Marketing Officer of Navy Federal Credit Union, the world's largest credit union. As the CMO, Pam is a leader focused on brand narratives, corporate social responsibility, and digital marketing trends. She oversees marketing and advertising strategy, including research and public relations.

Join us as Pam shares her insights on:

Purpose-Driven Marketing: Learn how Navy Federal's marketing strategy is centered around a deep understanding of its members' needs and a focus on "doing what is right for the member".

The "Our Members Are the Mission" campaign: Discover the story behind this successful brand platform and tagline, which was developed to generate loyalty and trust among active-duty military personnel, veterans, and their families.

Building Trust: Pam discusses how the credit union leverages data and storytelling to build a deeper connection with its audience, positioning Navy Federal as a "flight to safety" during economic uncertainty.

Data and Creativity: Hear Pam's philosophy on how marketing is a blend of "art and science" and how her team uses data to turn insights into opportunities and guide strategic decision-making.

Pam has over 25 years of account management experience with major brands like Wachovia, Energizer, and Nabisco. She is also a founding member of the DC chapter of Chief, an organization that empowers women in leadership. A true inspiration, she has also completed nearly 50 marathons across the nation.

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