Welcome to CMO Weekly, the podcast that goes behind the strategies of today's most influential marketing leaders! In this insightful episode, host [Host's Name - if known, otherwise remove or generalize] sits down with Jason Karklins, Vice President of iGaming at Delta Bingo Online.Get ready to explore the exciting intersection of traditional entertainment and cutting-edge digital innovation. Jason Karklins offers a unique perspective on how Delta Bingo, a long-standing name in the gaming industry with numerous land-based locations, is successfully venturing into the online iGaming space.In this episode, you'll discover: The Evolution of Bingo: How Delta Bingo is leveraging its established brand and player loyalty to transition into the digital realm, attracting new audiences while catering to existing enthusiasts. iGaming Strategy & Challenges: A deep dive into the specific strategies and hurdles involved in launching and growing an online gaming platform within a regulated market. Learn about the unique considerations for marketing iGaming products and ensuring a responsible gaming environment. Player Experience in the Digital Age: How Delta Bingo Online is replicating the community and excitement of in-person bingo halls for an online audience, focusing on user experience, game design, and engaging digital features. Marketing Bingo to a New Generation: Insights into how Delta Bingo Online is reaching younger demographics and broadening the appeal of a classic game through innovative marketing campaigns and digital channels. The Future of Online Gaming: Jason shares his vision for the growth of iGaming and how Delta Bingo plans to stay at the forefront of this rapidly evolving industry. Responsible Gaming in the Digital Space: Discussion on Delta Bingo Online's commitment to responsible gambling practices, including their recent RG Check accreditation, and how they foster a safe and enjoyable environment for players.Whether you're a marketing professional, an iGaming enthusiast, or simply curious about how traditional industries adapt to digital transformation, this episode offers valuable insights and a fascinating look into the world of online bingo.Don't forget to like this video, subscribe to CMO Weekly for more in-depth conversations with top marketing leaders, and hit the notification bell so you don't miss our next episode!#CMO #Marketing #iGaming #DeltaBingoOnline #OnlineGaming #DigitalTransformation #Podcast #BusinessStrategy #ResponsibleGaming #MarketingStrategy #GamingIndustry #CMOWeekly #JasonKarklins