Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
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Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Season 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot
CMO Insights
20 minutes
2 years ago
Season 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot
In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.
Discussion points include:
The rise of sales tech
The healthy tension between marketing and sales
Gartner's next prediction on marketing's reporting structure
Marketing and sales collaborating and 'attribution'
Scott's opinion on upcoming trends
Open ai and GPT-3 and GPT-4
Connect with Scott Brinker at https://chiefmartec.com/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
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CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
