Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
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Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Season 8. Episode 6: Part 1 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot / Editor at chiefmartec.com
CMO Insights
21 minutes
2 years ago
Season 8. Episode 6: Part 1 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot / Editor at chiefmartec.com
In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.
Discussion points include:
Managing your tech stack and aligning with your strategy
The current role of ai in marketing and tools like Jasper.ai and GPT-3
Integrating with your core CRM or MAP
Martech and the cloud data warehouse layer
The 90/10 business rule
Gartner predicted the growth of marketing tech
Connect with Scott Brinker at https://chiefmartec.com/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
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CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
