Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
All content for CMO Insights is the property of Jeff Pedowitz and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Season 8. Episode 5: Selling Front stage and Back stage: Mike Kunkle, VP Sales Effectiveness Services, SPARXiQ
CMO Insights
21 minutes
2 years ago
Season 8. Episode 5: Selling Front stage and Back stage: Mike Kunkle, VP Sales Effectiveness Services, SPARXiQ
If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Services at SPARXiQ
Sales effectiveness is Mike's passion and you can hear it in his voice. In today's climate, sales has been really slow to adapt and evolve compared to the buyers. The buyers, by in large, are not pleased with the selling model. Listen as Mike addresses how outdated sales models are underserving the customer and what sales can do to engage better with the customer by aligning with marketing for better enablement.
Key discussion points:
Transactional vs consultative selling models
How to get into alignment with the buyer
Digital solution rooms
Front stage selling and Back stage selling
Marketing personas and COINOPS to support sales
The 12 building blocks of sales enablement
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikekunkle/
Improve your sales results with Mike and team:
- Provide sales training that gets results
- Train sales managers to coach effectively
- Implement The Building Blocks of Sales Enablement
-Sales enablement course -https://www.goffwd.com/blocks/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
