Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
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Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Season 8. Episode 3: Sources of Influence: Rand Fishkin, CEO, Sparktoro
CMO Insights
28 minutes
2 years ago
Season 8. Episode 3: Sources of Influence: Rand Fishkin, CEO, Sparktoro
In this episode, Jeff checks in with longtime friend Rand Fishkin, CEO of Sparktoro, the fast growing audience research tool.
Sparktoro launched in April 2020. They could have pulled back but forged ahead as planned, and that decision paid off big!
Without going the venture capital route, Sparktoro became profitable in just six months! Sparktoro allows users to discover and target sources of influence that align to their audience - including where they hang out, who they follow, and what they're listening to/watching. Users can get started for Free at: https://sparktoro.com/
Key conversation pointers include:
Sparktoro's 'chill work' model
How to question the audience the right way
What product leaders can do better when engaging with the audience
The real job of product and marketing leaders
Sparktoro's slimmed down content strategy
Marketing through your sources of influence
Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
Follow and connect with Rand at https://www.linkedin.com/in/randfishkin/
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CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
